The One-Page-Plan Approach to Growing and Managing Your Box Plant


Event Details

  • Date:

The One-Page-Plan Approach to Growing & Managing Your Business

Member Knowledge Sharing by Coastal Container

Thursday, March 26, 2026 | 2:00pm ET 

Coastal Container is opening the playbook.

In this knowledge-sharing session, Coastal Container will walk AICC members through its innovative One-Page Plan (1PP) — a visual management tool designed to grow and manage a modern box plant with clarity, accountability, and purpose. Built from best practices across multiple industries, this system connects long-term vision to daily execution, all beginning with the human organization.

The 1PP process is not an abstract planning exercise. It is a structured working session that challenges leaders to confront critical business choices, define measurable goals, clarify key processes, conduct a rigorous SWOT analysis, analyze performance data, and align departmental priorities with enterprise strategy. The outcome is a single, organized strategic document that drives accountability and execution across the organization.

At the core of the model:

  • A visual map that defines where the business is headed
  • A clear vision planning strategy rooted in purpose and identity
  • Structured quarterly planning that drives execution
  • Discipline ownership by 12 managers, each accountable for results
  • A team mindset: Together, we win.

The One-Page Plan starts with assessing strengths, weaknesses, opportunities, and threats. It integrates sustainability through the lens of People, Planet, and Prosperity, and defines who the company aspires to be — market leaders, innovators, and relationship builders.

This system has supported tremendous growth, including facility expansions, corrugator integration, expanded converting lines, and the addition of new team members from machine operators to managers. What could be overwhelming for many has been managed through intentional planning rhythms, visual alignment, and disciplined execution.

This session will provide AICC members with a practical framework to align leadership, connect plant teams to purpose, and manage growth with clarity and confidence.

If you are looking to scale your business while strengthening culture, communication, and accountability — this is a session you won’t want to miss.

Speakers

Nate Hoekstra, Vice President & General Manager, Coastal Container 

Nate is Coastal’s former director of sales and has worked for Coastal Container for 16 years. He holds a Certificate of Executive Management from Mendoza College of Business, Notre Dame, and membership in Leaderwork leadership since 2016. 


Continuing his passion for teaching and coaching, Hoekstra loves spending his free time as a coach, both formally and informally. His three children 17, 15, 14 are all active in sports. “It is a great joy watching them grow and exercise their talents.” He participates and leads in multiple community organizations and peer groups.